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Lyyti strengthens international operations in France, the Netherlands and Sweden

Press release | Free for publication immediately. 

Finnish-based event marketing and -management software company Lyyti Ltd expands international business – even in the middle of the coronavirus pandemic.

In France, Lyyti Ltd. has purchased the local distributor, who has been selling the company's core product – Lyyti Event Management Software – in the French market. The acquisition brings Lyyti five new employees and roughly 100 customers, including brands like Carrefour and AG2R La Mondiale.

In the Netherlands, Lyyti Ltd. has bought the customer base of its local distributor and also hired a team of four to serve the growing Dutch market. Currently, Lyyti serves over 20 top brand customers in the Netherlands, including organisations such as Ajax and KLM.

In Sweden, the company has made a key recruit, as Anja Bexelius was appointed Country Manager of Sweden. She has extensive experience and an excellent track record within B2B sales and events.

"We have been able to grow, even though we are in the middle of the COVID-19 pandemic, by providing tools to our customers to organise both hybrid and virtual events. Our international partners have created a foundation for even faster growth in France and the Netherlands and now backed by over 70 Lyyti professionals; we can support these local teams even better. In Sweden, we now have a great team in place to serve the local market," explains group-CEO Petri Hollmén.

"The need for events has merely changed; it has not disappeared, and the need to prove their effectiveness has grown even more. All this is in the core of our value proposition, and hence we expect to see significant opportunities to grow in all markets during next year," Hollmén continues.

After these acquisitions, Lyyti operates in four countries with its own local company and serves over 1300 customers and 75,000 events annually.



More information:

Petri Hollmén
CEO, Founder, Lyyti Ltd
Petri.hollmen@lyyti.com
+358401737777

Tehani Leprieur
Country Manager, Lyyti France
tehani.leprieur@lyyti.com

Lari Lempinen
Country Manager, Lyyti Netherlands
lari.lempinen@lyyti.com

Anja Bexelius
Country Manager, Lyyti Sweden
anja.bexelius@lyyti.com