New strategic alliance formed in the Nordics to compete in the European and US event management markets
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Press-release | Free for publication 16/3/2021
Lyyti Oy & MeetApp International AB have formed a strategic partnership to combine their competitive advantages and to take their share in the growing European event management software and online event market.
Lyyti is the largest event management software provider in the Nordics, and MeetApp holds the same position in event applications. These two players have now joined forces to offer turnkey solutions to any virtual, hybrid, and in-person event.
“Our core is in participant data management, easy-registration events to complex events, efficient communication tools and proving the efficiency of event marketing. As we combine this with MeetApp’s world-class event application and streaming possibilities, we can offer a one-stop-shop to any customer in Europe and the US willing to organise any event”, Petri Hollmén, CEO of Lyyti, describes the partnership.
“We are strong in the Nordics and the USA, and Lyyti is strong also in France and the Netherlands. Now, with the integrated products and sales & marketing, we can serve our existing customers better. In addition to this, we can also reach a much wider market as our offering covers the full event life cycle on two continents”, comments MeetApp CEO Mats Bäcklund.
Together these two companies form one of the largest players in Europe. Lyyti has been used annually to serve over 75 000 events, and it employs 75 professionals in Finland, Sweden, France and the Netherlands. MeetApp has 24 employees in Sweden, the USA and India; it has been used annually in more than 6000 events.
“The pandemic did hit the in-person events hard, but we were able to grow even during 2020 as virtual events replaced much of the physical ones. We see great opportunities with aggressive growth in virtual, hybrid and live events also in the future. When in-person events are again possible, we foresee a surge in the number of events, and the Lyyti-MeetApp collaboration is uniquely well-positioned for this”, Hollmén summarises.
For further information:
Lyyti Oy Petri Hollmén, CEO, Founder firstname.lastname@example.org +358401737777
MeetApp International AB Mats Bäcklund, CEO, Founder email@example.com +46703878355