There are two types of events, the ones that are only organised once and others that are organised regularly. Events with regularity have the pressure of staying interesting event after event.
In the picture you can see all the different stages of the Event Communication Timeline described shortly. If you read past the picture you'll find more thorough explanations about the different stages.
Subject tag: Event Communication
Event communication is a tricky issue and needs to be planned well ahead to work properly. During event planning a great deal of emphasis is placed on the design of event invitations and other details, while an actual event communication plan barely receives the attention it needs. That's where most of us go wrong.