Today, in the spirit of #ThrowBackThursday, we'll republish an old favourite. With this engaging account of an exciting new marketing technique, we'd like to wish all our readers, followers and friends a lovely holiday season!
17-Dec-2015 11:00:00 | Lyyti
The party season is upon us! Companies everywhere are busy organising harvest festivals and Christmas parties. But a crematorium is not an appropriate venue to host a party, not even for Halloween!
We think the invitation process is the single most underrated marketing tool. Use it right and you will succeed- use it badly and it can go horribly wrong...Read on for a real horror story!
13-Oct-2015 09:16:16 | Petri Hollmén
"Our events are really small and infrequent, we can handle the registration manually."
"There's no point in getting an entire event management system just for this, it's just a small one-off event."
I get this from prospects all the time. Personally I think it's absurd to use the size of an event as an indicator for how much effort and investment it warrants. The goal or purpose of the event should be the main concern here.
In the picture you can see all the different stages of the Event Communication Timeline described shortly. If you read past the picture you'll find more thorough explanations about the different stages.
Subject tag: Event Communication
Event communication is a tricky issue and needs to be planned well ahead to work properly. During event planning a great deal of emphasis is placed on the design of event invitations and other details, while an actual event communication plan barely receives the attention it needs. That's where most of us go wrong.