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15-Jun-2020 13:20:13   |   Kaisa Oksanen

Identify your event types

The content and set-up of every event are unique. This could be one reason why so many organisations find it challenging to understand the relevance of events in their business. There can be a distinctive goal and purpose behind every event, yet sometimes the actual follow-up of these goals and purposes is left out, thus leaving the costs as the only concrete outcome.

Subject tag: Event Marketing, Event Communication, Event Management, Event ROI

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04-Jul-2017 12:01:47   |   Tiina Kilpelänaho

Events and data-driven sales success - How to get started

Everybody is talking about metrics, data mining and data-driven decision management. Everything is, or should be, measurable.

Subject tag: Event ROI, Current news

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