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A guide to event KPIs and key metrics

  • Why is an event organized in the first place?
  • What goal is the event expected to achieve?
  • How do you measure success for your events?

At first glance, calculating event ROI seems pretty straight forward. But if the correct metrics haven't been defined, it's impossible to measure and compare anything accurately. This guide sheds light on how to set key metrics for B2B events and how to figure out the best practices for your events in particular. The guide also talks about the similarities between event marketing and content marketing and how to apply content marketing principles to events in order to provide a consistent buyer's journey.

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