Event Trends 2026

Interviews with event organisers + Lyyti’s insider stats

If one thing is clear, it’s this: events are not going anywhere. But the way we plan, measure and experience them is changing fast.

Event Trends 2026 combines two powerful perspectives. First, insights from event professionals on how priorities, challenges and expectations are evolving. Second, aggregated data from over 90,000 events and millions of registrations managed through Lyyti’s platform.

The result? A practical, data-backed view of where professional events are heading next.

What you’ll learn

• Why smaller, targeted events are outperforming mass gatherings
  92% of events now have fewer than 100 participants. Focus beats scale.
• How to choose the right format for the right goal
  Live, online and hybrid each play a distinct role in a results-driven event portfolio.
• Why timing is becoming a competitive advantage
  With calendars full and cognitive load high, when you host matters as much as what you host.
• Why participation is the new KPI
  Registrations don’t guarantee impact. Engagement and attendance do.
• How event tech is becoming the backbone of measurable success
  In 2026, proving ROI is not optional. It’s essential.

Whether you work in marketing, sales or event management, this report will help you design smarter events that create real business impact.

Download the report and stay ahead of the curve.