Interview: Lyyti's product development in 2025
It's been a busy year for Lyyti’s product development team, with a packed roadmap and regular...
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How we created Sweden’s first speaker POP UP – and what we learned along the way
A new format was born – right in the heart of Stockholm. Over five days in May 2025, we created...
Event Marketing Checklist: Your Guide to Seamless Campaigns
Event marketing can quickly get overwhelming without a clear plan. From organizing event details to...
Key Ideas for Event Marketing Automation to Enhance Efficiency
Marketing an event is a time-intensive process, often requiring you to juggle countless tasks while...
Event Marketing KPIs: Metrics You Need to Track
Tracking the right metrics can make or break your event marketing efforts. It’s not just about...
How to Track Event Marketing ROI with Actionable Metrics
Measuring the ROI of event marketing can feel overwhelming. You’ve invested time, money, and...
Event Marketing Software: Key Features and How It Helps
Planning and promoting events can get overwhelmingly fast. Juggling tasks, managing registrations,...
The Basics of B2B Event Marketing: Types and Benefits
B2B event marketing is a powerful way for businesses to connect, build relationships, and drive...
Virtual Event Marketing: Techniques and Best Practices
Virtual events are here to stay, but promoting them effectively can feel like maneuvering through...