Microsoft Teams, Zoom and Google meet are a few of the most popular online meeting softwares. We have all grown familiar with their usage in the past months and years as we arrange more and more meetings online. Even though they are excellent in holding meetings, online meeting softwares are not fully capable of transitioning your in-person events to online and lack many critical features.
11-Aug-2020 14:24:38 | Juho Harmaa
Events are close to our hearts at Lyyti, but so is the environment. Have you given any thought to what your events do to their surroundings? In this blog, we give you simple tips on how you can reduce the stress on the environment in your event activity.
The content and set-up of every event are unique. This could be one reason why so many organisations find it challenging to understand the relevance of events in their business. There can be a distinctive goal and purpose behind every event, yet sometimes the actual follow-up of these goals and purposes is left out, thus leaving the costs as the only concrete outcome.
11-Jun-2020 15:49:01 | Heikki Sivonen
What exactly comes to mind when you consider event marketing as a concept? A packed arena with international artists and big speakers, surrounded by top notch light and sound systems? If this is the case, you’re probably not alone. We can all agree that without a doubt, large-scale events are impressive and memorable. Nevertheless, that doesn’t mean that they’re the only way to success. In fact, many organisations have started to invest in events that are local and more exclusive, because there are certain risks that can be avoided and significant benefits to be gained in events of a smaller scale. Especially now when we’re bound by strict regulations and recommendations, smaller events are something every event professional should consider.
In many companies events are still an important part of the marketing strategy, in spite of the fact that the current situation has demanded swift decisions and flexible adjustments. It’s still hard to predict the future of events or their marketing, but certain scenarios and perspectives have come to dominate when future activities are being considered. What will be the new normal of event marketing, now that we’re slowly but surely starting to step back to everyday life?
29-May-2020 08:45:28 | Antti Vaahtoranta
As the toolbox for marketeers is expanding rapidly, the choices regarding participant data storage become more and more important. What should be the master database for participant data? Which tools should be used for different types of event communication? This blog presents how you can make smart decisions in terms of marketing tools, by defining how your events are positioned in your customer journey.
Most of us are accustomed to certain habits and routines in our daily tasks. This probably goes for the way we use Lyyti as well; certain events and their specific processes are a part of our routine and we don’t feel the need to do them in any other way. However, it can be good to pause and take a breather, in order to consider if there could be other ways to benefit from Lyyti.
Webinars and online events can never replace physical encounters, even though there are cost-effective facts and purposes that back them up. When traditional, face-to-face events are banned, it becomes a necessity to find new ways of bringing people together. The best-case scenario is that we find completely new event concepts as a result of these alternative implementations. A fast and simple alternative to a traditional encounter is to move the event online.
18-Mar-2020 08:51:57 | Petri Hollmén
28-Jun-2019 10:00:00 | Lyyti
Press Release | 28 June 2019, 10.00am
Finland-based event management software company Lyyti has set a target to achieve significant market share in Europe. Private equity investor Vaaka Partners made an investment in Lyyti and became the majority shareholder to support the company’s growth plan.