As the toolbox for marketeers is expanding rapidly, the choices regarding participant data storage become more and more important. What should be the master database for participant data? Which tools should be used for different types of event communication? This blog presents how you can make smart decisions in terms of marketing tools, by defining how your events are positioned in your customer journey. 

Subject tag: Event Marketing, Event Communication, Event Management

Most of us are accustomed to certain habits and routines in our daily tasks. This probably goes for the way we use Lyyti as well; certain events and their specific processes are a part of our routine and we don’t feel the need to do them in any other way. However, it can be good to pause and take a breather, in order to consider if there could be other ways to benefit from Lyyti. 

Subject tag: Event Marketing, Event Communication, Event Management

Webinars and online events can never replace physical encounters, even though there are cost-effective facts and purposes that back them up. When traditional, face-to-face events are banned, it becomes a necessity to find new ways of bringing people together. The best-case scenario is that we find completely new event concepts as a result of these alternative implementations. A fast and simple alternative to a traditional encounter is to move the event online. 

Subject tag: Webinar, Online Event

If you need to cancel an event, here is a short checklist of things to consider and tips how to effectively communicate the changes to your participants.

Subject tag: Event Marketing, Event Management

Press Release | 28 June 2019, 10.00am

Finland-based event management software company Lyyti has set a target to achieve significant market share in Europe. Private equity investor Vaaka Partners made an investment in Lyyti and became the majority shareholder to support the company’s growth plan.

Subject tag: Global, Current news

When you hear the words marketing content, you might think of a web page, an e-book, a whitepaper or a blog post. Maybe even something printed. An event isn't the first thing that comes to mind, but it's irrefutably true: events are content. There's good reason why events aren't usually associated with modern day digital content marketing: Events are famously difficult to report and measure, hence hard to manage from a data-driven standpoint and because of all this, hopelessly siloed away from the other marketing efforts and channels.

Subject tag: Event Management

Purchasing a solution or software for your business purposes is always an important moment. And the research process that leads up to a decision is always time-consuming and arduous. This is absolutely true when it comes to event management solutions, which can be simple ticketing tools, questionnaire-like registration systems or super-complex event data management solutions, and anything in between.

Subject tag: Event Management

Data has become an important ingredient in all marketing operations and provides companies with a way to measure the success of their campaigns and justify their ever-growing marketing budgets. Marketing is increasingly less about creative work and more about using analytics to optimize and target campaigns.

Subject tag: Integrations

In case you didn't know: HubSpot is the fastest growing marketing automation platform in the world. Lyyti is the second ever event management system to join HubSpot’s Connect Program.

Subject tag: Integrations

The sole purpose of an event invitation is to get potential participants to register and show up for the event. What does a good invitation look like?

Subject tag: Event Communication, Event Management, Event Attendance