When you hear the words marketing content, you might think of a web page, an e-book, a whitepaper or a blog post. Maybe even something printed. An event isn't the first thing that comes to mind, but it's irrefutably true: events are content. There's good reason why events aren't usually associated with modern day digital content marketing: Events are famously difficult to report and measure, hence hard to manage from a data-driven standpoint and because of all this, hopelessly siloed away from the other marketing efforts and channels.

Subject tag: Event Management

Purchasing a solution or software for your business purposes is always an important moment. And the research process that leads up to a decision is always time-consuming and arduous. This is absolutely true when it comes to event management solutions, which can be simple ticketing tools, questionnaire-like registration systems or super-complex event data management solutions, and anything in between.

Subject tag: Event Management

Data has become an important ingredient in all marketing operations and provides companies with a way to measure the success of their campaigns and justify their ever-growing marketing budgets. Marketing is increasingly less about creative work and more about using analytics to optimize and target campaigns.

Subject tag: Integrations

In case you didn't know: HubSpot is the fastest growing marketing automation platform in the world. Lyyti is the second ever event management system to join HubSpot’s Connect Program.

Subject tag: Integrations

The sole purpose of an event invitation is to get potential participants to register and show up for the event. What does a good invitation look like?

Subject tag: Event Communication, Event Management, Event Attendance

When working in any industry, there are going to be good and bad points. It’s a given that you will have to take the rough with the smooth, and events is no exception to the rule.

Subject tag: Event Management

The event management software company Lyyti, from the Finnish city of Turku, continues expanding abroad. From the beginning of October 2018 Lyyti has been active in the Netherlands.

Subject tag: Current news

Lyyti Oy was awarded Entrepreneur of the Year 2018 at the annual entrepreneurship event Yrittäjäpäivät on October 20th 2018. The award has been presented since 1968 and is an official acknowledgement of outstanding entrepreneurship.

Subject tag: Current news

Throwing a big sit-down party? We bet you're not looking forward to organizing where and in what order everyone's going to sit. What's your weapon of choice, Post-it notes all over the wall or a brain-curdling spreadsheet exercise? Nevermind those - Tablerrr solves all your seating arrangement issues.

Subject tag: Lyyti Marketplace

Noise is everywhere: it's in your newsfeed and inbox, on your headphones and on your phone screen. We're watching screens for the most part of our day, filling our brains with digital noise. Here at Lyyti, we want to do our part in trying to bring those noise levels down a bit - by creating a new user interface for Lyyti.

Subject tag: Lyyti Development