Event data is very valuable stuff, which should be available to the sales team as instantly as possible after an event. Thanks to event data, we can reliably figure out exactly what effect our events have on our sales and revenue.
Bringing participant data into the customer information database the sales team uses, helps each and every one of them to work smarter and to make a stronger imprint. Full control of event data makes constant development of sales and marketing processes effortless and consistent.
So what's the best way of achieving this? Luckily it's not even complicated, thanks to modern system integration and open access APIs. In this guide, analyst Jussi Heikkonen tells us all about it. Jussi is the technical specialist of Lyyti's sales and marketing team.