In each episode, Chryssa discusses the latest trends with influential thought leaders, academics and professionals in the event industry.
Listen to the previous episodes below. You can send us feedback and requests for future episodes on chryssa.skodra (at) lyyti.com. Take part in the conversation on social media with #EventSuccess #InsightsPodcast.
Episode 1 feat. Mikael Castrén: Turning moments into momentum
Chryssa and Mikael discuss value creation and human-centric approach to events in the very first episode of the Event Success Insights podcast.
To harness the commercial value of events, Mikael's event company Tapaus has created a framework for measuring the impact of events and understanding the complexity of the human experience.
Building brands while evoking emotions and understanding the emotional side of the customer journey has become the focus of many in recent years.
Events can ignite powerful emotions which businesses can harness.
Covid hit event organisers hard. In two years the whole industry has undergone what can only be described as a revolution.
Jonas Olsson and NJ Production took stock of the changes have happened and how event organisers should prepare and host events to meet the needs of audiences.
Inna-Pirjetta Lahti from PING Helsinki has years of experience in the world of influencing. She discusses how to make an impact on social media and society, and the responsibility and the role of events in the marketing toolbox.
Inna-Pirjetta is published a brand new book titled "Muuta maailmaa somessa' to be published on April 27.
Episode 5 feat. Priscilla Garcia: Innovation at the intersections of disciplines
This special episode of Event Success Insights podcast was a streamed from Heavent Meetings, the European Trade Show of MICE and Events in Cannes, France!
In the episode, Priscilla Garcia, Global Marketing Manager at Unilever, discusses how innovation at Unilever is embraced at every level of productisation from R&D to the sales process.
Episode 6 feat. Osnat Mangs: Engaging the five senses for a memorable event experience
Osnat Mangs is the founder of Sisters Inc. event agency where the focus is all about orchestrating impactful and well-measured events.
During the interview, Osnat talked about what goes into organising events for her customers, what the future holds for events and how to approach participants' needs and making events they truly care about.
Episode 7 feat. Risto Oksanen: Future of Event Sponsorship
This episode uncovered the current state of event sponsorship and how the future looks for this type of activity.
Companies can create strategic, long-term partnerships through sponsorships that deliver value beyond any one-off event. On the other side of the table are the right holders who can find creative ways to fund their projects. In the end, it's the event attendees' experience that can be enhanced.
Episode 8 feat. Monika Birkle: Educating future event professionals
Monika Birkle is a Senior Lecturer in Event Management at Haaga-Helia University of Applied Sciences where students can specialise in event management.
This episode of the podcast is valuable for any event professional. We discuss how to future-proof your career if you are in the event business and the skills that go with it.