Communication Timeline x SPEAKER POP UP

A new format was born – right in the heart of Stockholm. Over five days in May 2025, we created something completely new: Sweden’s first speaker POP UP, together with booky. Over 1,200 attendees, an EVS score of 83 out of 100, and 25 unique speakers.

And communication is key to achieving great results from your event – from driving engagement and building brand relationships to minimizing no-shows. In this template, you’ll find a detailed look at the type of communication we used before, during, and after POP UP week.

Inside the template, you’ll find:

• The different channels we used

• What our communication looked like – visually and in terms of content

• When we sent each type of message to get the best possible outcome

• Our top tips for successful event communication!

Download your copy below!