Customer journey & event data

Lyyti x SuperOffice turns event participation into business opportunities

Events create interest. CRM turns interest into opportunity. Growth comes from knowing what to do next. Leveraging our integration between Lyyti and Superoffice will give you a transparent view into customer journeys.  

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Make events count towards your business growth

 

Events are one of the most impactful marketing activities in your toolbox. To turn impact into growth, you need to measure and follow up on the success of your events. By connecting Lyyti to SuperOffice CRM, you get a full view of how participation turns into growth.

With the integration, you can:

  • Capture valuable participant data directly in your CRM to boost performance
  • Track sign-ups in real-time and understand which events convert best
  • Track the event pipeline and measure its efficiency

A true 360 view on customer journey

 

Events are often a starting point for relationships that you can nurture to create long-lasting customer journeys.

Having a 360 view of the customer journey allows you to understand which type of engagement works best with each customer.

Collecting and utilising the data collected through Lyyti in your CRM can:

  • Help you create specific, dedicated events for different moments in the customer journey

  • Support collaboration between marketing and sales
  • Focus on data security and GDPR
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Increase the impact of your most valuable events

 

Not every event can be a success, but there are ways to identify which ones you should leverage and develop further.

Registrations, no-shows, engagement rate and the events Experience Value Score are all important indicators of success. These are easy to monitor and measure in Lyyti.

Having this data in your hands and in your CRM can:

  • See which event concepts work best with your audiences
  • Decrease no-show with the right type of audience and engagement
  • Increase return-on-investment with on point follow-ups 

Unique collaboration between Lyyti & SuperOffice

 

Lyyti is part of the SuperOffice family. Together, we are on a mission to help create meaningful encounters that turn into real business and long-lasting relationships.

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Brändinhallinta ja viestintä

Valmiiden tai räätälöityjen pohjien avulla viestit juuri sinun yrityksesi näköisesti. Vähennä brändipoliisin harmaita hiuksia ja varmista, että kaikki käyttävät samaa ilmettä!

Tietoturva ja GDPR

Lyytin turvallisuus ominaisuudet ovat huippuluokkaa. Suojaa osallistujien tieto tehokkaasti ja hallinnoi tapahtumia ammattimaisesti.

Raportointi ja seuranta

Onnistuaksesi tapahtumissa tarvitset dataa päätöksenteon tueksi. Helposti käytettävät ja jaettavat raportit auttavat sinua kehittämään tapahtumiasi entistä paremmiksi! 

Essential event resources

Guide

Reach your right target audience with the right communication!

Events are a great way to engage customers, prospects and your own staff in the company. With qualitative and well-thought-out communication with your target audience.

With this guide, you will be able to plan your communication better and thus create events that are worth your participants' time.

On-demand video

Harness AI for Event Success: Insights from Lyyti's CMO

While AI can't physically carry furniture, it significantly enhances event management. Join Lyyti's CMO, Antonia Riddertråle, as she explores effective AI tools and strategies that streamline processes, improve attendee experiences, and elevate your events. Discover the immense value AI brings to event planning and execution.

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Event communication timeline 

The Event Communication Timeline illustrates step-by-step the actions you can take to plan your event communications and when to take them. 

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Discover how you can grow your business and brand engagement with events.