Collection and management of participant data and event data play an important part in business development. Different fields and different departments within a company have very specific needs when it comes to participant data management.
For a member of the sales team, participant data equals leads that need to be added to the CRM system. For an HR manager or a coordinator, participant data can be information about co-workers only - employee data needs to be updated regularly in conjunction with training days, certifications etc. No matter what type the event represents, participant data is always collected. But what really matters is how the event data is put to use after that.
Skill management is on everybody's lips, since it's such an important part of business development. Think about it: if a company-wide training plan and participant/employee data never meet, how can we track the need for additional training or follow up on certification deadlines?
Our goal is to help our clients grow their business. We want to introduce and maintain the idea that successful events result in actual, measurable growth, instead of events being a burden on both budget and staff. We aim to benefit all user levels: organisation, event organiser and event participant.
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