For many people, Finnkino is synonymous with movie theatres. However, Finland's leading cinema operator offers much more than film screenings. From corporate events and product launches to opera broadcasts and themed experiences, Finnkino's venues host a wide variety of events every year.
To support both customer events and its own event marketing initiatives, Finnkino relies on Lyyti as its event management platform.
Beyond the Movies
Finnkino's cinemas are vibrant event venues that welcome guests for far more than just the latest blockbuster.
"Corporate events, team days, customer gatherings, and special occasions take place in our venues almost every day," says Nea Arvila, Account Manager for Corporate Sales at Finnkino.
Having worked at Finnkino for more than a decade, Arvila has experience in both event production and corporate sales. This unique perspective helps her understand the needs of event organisers and create memorable experiences for clients.
Finnkino continuously develops new concepts to attract audiences and create fresh event experiences. Recent additions include Master of Wine events, Metropolitan Opera screenings, and even karaoke nights.
A Long-Term Partnership with Lyyti
Finnkino has been using Lyyti for years, and the platform has become an essential part of its event operations.
Lyyti supports the entire event lifecycle, from registration and attendee management to data collection and reporting.
"The ease of use is particularly important for us because not everyone uses the platform every day," says Arvila. "Being able to reuse existing event templates saves a significant amount of time when creating new events. Registration is straightforward, and sharing reports is effortless."
By centralising event information and automating administrative tasks, Lyyti helps Finnkino deliver smooth and professional event experiences while reducing manual work.
Making Teamwork More Efficient
Collaboration plays a critical role in event planning, especially when multiple people are involved in organising and inviting attendees.
With Lyyti, one team member can create event templates while another manages invitations and communications. Whether the team is compiling guest lists for trade fairs, planning customer events, or handling pre-event preparations, all information remains accessible in one place.
Finnkino organises a wide range of customer events, and each organiser can manage their own invitees within the same event setup. This flexibility makes teamwork significantly more efficient.
Most of Finnkino's own events attract between 100 and 400 attendees. Managing large participant groups would be challenging without the right tools, but Lyyti enables the team to handle registrations and communications efficiently regardless of event size.
Hybrid Events Made Easy
Hybrid events have become a permanent part of Finnkino's event portfolio.
By combining in-person experiences with live streaming, Finnkino can help organisations reach audiences both on-site and remotely. Thanks to the advanced technology already available in its theatres, hybrid events are a natural fit.
"What could be more impressive than seeing your own product launch on a giant cinema screen?" Arvila says. "The ability to simultaneously stream content to theatres in different cities also opens exciting possibilities for larger-scale events."
Lyyti simplifies hybrid event management by allowing both participation formats to be managed within the same event setup. Registration forms can be customised by attendance type, and communications can be tailored to participant choices.
The result is a seamless experience for both organisers and attendees.
Turning Feedback into Better Events
Collecting and analysing attendee feedback is a key part of Finnkino's event development process.
Changes in working habits, particularly the rise of remote work, have transformed participation behaviour. Understanding when people are most likely to attend events and what motivates them to participate has become increasingly important.
Finnkino uses attendee feedback to optimise event content, timing, and communication.
Arvila highlights the value of Lyyti's Experience Value Score (EVS) survey.
"During an event, it can be difficult to know exactly how attendees are experiencing the event. The EVS survey provides a simple, one-click way to collect feedback and gain valuable insights for future improvements."
While Finnkino also follows up directly with clients after events, attendee feedback collected through Lyyti provides a much broader and more comprehensive view of event success.
Through data and feedback, Finnkino has discovered that Wednesdays and Thursdays typically yield the highest attendance, and that food service remains a strong incentive for participation.
Looking Ahead
Finnkino sees significant opportunities for future growth in the event space.
With a customer-centric approach and industry-specific expertise across its sales teams, the company continues to develop tailored event solutions for organisations of all types.
"Going forward, we need to continue developing new innovations and creating different kinds of experiences," Arvila concludes.
In a rapidly changing world, events remain one of the most effective and flexible ways to bring people together—and Finnkino is committed to creating experiences that leave a lasting impression.
Hero photo by Finnkino
