Events are close to our hearts at Lyyti, but so is the environment. Have you given any thought to what your events do to their surroundings? In this blog, we give you simple tips on how you can reduce the stress on the environment in your event activity.

Subject tag: Event Management, Sustainable events

The content and set-up of every event are unique. This could be one reason why so many organisations find it challenging to understand the relevance of events in their business. There can be a distinctive goal and purpose behind every event, yet sometimes the actual follow-up of these goals and purposes is left out, thus leaving the costs as the only concrete outcome.

Subject tag: Event Marketing, Event Communication, Event Management, Event ROI

What exactly comes to mind when you consider event marketing as a concept? A packed arena with international artists and big speakers, surrounded by top notch light and sound systems? If this is the case, you’re probably not alone. We can all agree that without a doubt, large-scale events are impressive and memorable. Nevertheless, that doesn’t mean that they’re the only way to success. In fact, many organisations have started to invest in events that are local and more exclusive, because there are certain risks that can be avoided and significant benefits to be gained in events of a smaller scale. Especially now when we’re bound by strict regulations and recommendations, smaller events are something every event professional should consider.

Subject tag: Event Marketing, Event Management

As the toolbox for marketeers is expanding rapidly, the choices regarding participant data storage become more and more important. What should be the master database for participant data? Which tools should be used for different types of event communication? This blog presents how you can make smart decisions in terms of marketing tools, by defining how your events are positioned in your customer journey. 

Subject tag: Event Marketing, Event Communication, Event Management

Most of us are accustomed to certain habits and routines in our daily tasks. This probably goes for the way we use Lyyti as well; certain events and their specific processes are a part of our routine and we don’t feel the need to do them in any other way. However, it can be good to pause and take a breather, in order to consider if there could be other ways to benefit from Lyyti. 

Subject tag: Event Marketing, Event Communication, Event Management

If you need to cancel an event, here is a short checklist of things to consider and tips how to effectively communicate the changes to your participants.

Subject tag: Event Marketing, Event Management

When you hear the words marketing content, you might think of a web page, an e-book, a whitepaper or a blog post. Maybe even something printed. An event isn't the first thing that comes to mind, but it's irrefutably true: events are content. There's good reason why events aren't usually associated with modern day digital content marketing: Events are famously difficult to report and measure, hence hard to manage from a data-driven standpoint and because of all this, hopelessly siloed away from the other marketing efforts and channels.

Subject tag: Event Management

Purchasing a solution or software for your business purposes is always an important moment. And the research process that leads up to a decision is always time-consuming and arduous. This is absolutely true when it comes to event management solutions, which can be simple ticketing tools, questionnaire-like registration systems or super-complex event data management solutions, and anything in between.

Subject tag: Event Management

The sole purpose of an event invitation is to get potential participants to register and show up for the event. What does a good invitation look like?

Subject tag: Event Communication, Event Management, Event Attendance

When working in any industry, there are going to be good and bad points. It’s a given that you will have to take the rough with the smooth, and events is no exception to the rule.

Subject tag: Event Management