When you hear the words marketing content, you might think of a web page, an e-book, a whitepaper or a blog post. Maybe even something printed. An event isn't the first thing that comes to mind, but it's irrefutably true: events are content. There's good reason why events aren't usually associated with modern day digital content marketing: Events are famously difficult to report and measure, hence hard to manage from a data-driven standpoint and because of all this, hopelessly siloed away from the other marketing efforts and channels.

Subject tag: Event Management

Purchasing a solution or software for your business purposes is always an important moment. And the research process that leads up to a decision is always time-consuming and arduous. This is absolutely true when it comes to event management solutions, which can be simple ticketing tools, questionnaire-like registration systems or super-complex event data management solutions, and anything in between.

Subject tag: Event Management

The sole purpose of an event invitation is to get potential participants to register and show up for the event. What does a good invitation look like?

Subject tag: Event Communication, Event Management, Event Attendance

When working in any industry, there are going to be good and bad points. It’s a given that you will have to take the rough with the smooth, and events is no exception to the rule.

Subject tag: Event Management

Content marketing, the buzzword and marketing trend of the past decade, is older than one might think. The practice of gently coaxing a prospective client towards a buying decision by serving them useful and relevant content was invented long before the phrase was coined. Very, very long before.

Subject tag: Event Marketing, Event Management

Event management is definitely not a lonely job. There's always a bunch of people to collaborate with: caterers, drivers, colleagues, bosses, venue reps, you name it. They need information about participants, special requests, schedules... It's also very important to find out how many participants showed up, and how they felt about the event.

Subject tag: Event Management

We have news for you! In October, Android-users got their hands on the fully renewed Lyyti Mobile App. And now we can gladly tell you that the app is also available for Apple-users.

Subject tag: Event Management, Current news

I just read the Good Event Registration Guide. It’s a complete report of what’s going on in Event Registration Platforms right now and in the future.

It’s a great report and I suggest you read it, but there’s one huge problem: It only covers 5% of events.

Subject tag: Event Management, Current news

We get a lot of questions and comments regarding our 'strange company name'. In this blog post we want to share the origin of the name Lyyti with all of you and give an explanation to why Lyyti is the perfect name for us. 

Subject tag: Event Management, Current news

The game has changed. The market is full of solutions that promise to save your time, make your day easier and, perhaps, boost your efficiency. There is a huge range to choose from: apps for your phone, add-ons for your CRM, widgets for your browser and services provided in the cloud. 

Subject tag: Event Management, Event Attendance