Solina Sessions, an all-women freeski and snowboard event uses Lyyti to create seamless participant experiences and support rapid growth.
The event, held at Ruka Ski Resort in Finland, is designed to encourage more women and girls to participate in park riding, the event brings together riders of all skill levels for coaching sessions, workshops, community activities, and friendly competitions.
Since launching in 2025, Solina Sessions has focused on creating a supportive environment where participants can build confidence, develop new skills, and connect with like-minded riders.
The Challenge: Creating a High-Quality Experience While Keeping the Event Accessible
The Solina Sessions team wanted to strengthen the skiing and snowboarding community by making park riding more approachable for women and girls. Their goal was to create an event where every participant felt welcomed, supported, and encouraged to progress at their own pace.
To make that possible, the organisers needed detailed information from participants before the event. Understanding riders' skill levels, goals, and expectations was essential for building coaching groups and delivering the right content.
However, collecting this information without creating a complicated registration process proved challenging.
"We wanted to understand participants' skill levels, goals, and ambitions while keeping the registration process easy and accessible."
At the same time, the team needed a reliable way to communicate with participants before, during, and after the event while managing a growing number of attendees.
The Solution: One Platform for Registration, Communication, and Feedback
Lyyti provided Solina Sessions with a central platform to manage the entire participant journey. Through a customised registration process, the team was able to collect the information needed to create coaching groups and tailor the event experience to participant needs.
Using Lyyti, Solina Sessions could:
- Collect participant information through a smooth registration process
- Segment attendees based on skill level and goals
- Communicate efficiently before and during the event
- Gather feedback after the event
- Save time on administration while improving the participant experience
The result was a more personalised event experience and a more efficient way for organisers to manage a growing community.
"Lyyti supported our vision throughout the entire event journey—from registration and communication to feedback collection."
Results
31% Growth in Participation
The second edition of Solina Sessions attracted 72 participants aged 12–49, representing 30.9% growth compared to the previous year.
Strong Community Engagement
The event's visibility and community continued to grow across social channels:
- More than 300,000 social media views
- 36.2% growth in social media reach
- 826 followers
- 43.9% growth in followers year-over-year
Industry Recognition
In 2026, Solina Sessions was recognized as "Act of the Year" at the Finnish Ski Resort Association's Spring Meeting, highlighting the event's positive impact on the snow sports community.
Outstanding Participant Feedback
Participants consistently highlighted the community atmosphere, coaching quality, and supportive environment as the most valuable parts of the experience.
Feedback included:
"The community spirit was amazing. Everyone encouraged each other, and the coaching was incredibly supportive."
"Best event!"
"Thank you—it was incredible."
Lessons Learned: Three Tips for Event Organisers
After organising two successful editions of Solina Sessions, the team has identified several factors that contribute to a successful event.
1. Invest in a Registration and Communication Platform
As participant numbers grow, managing registrations, collecting information, and communicating manually can quickly become time-consuming. Having a dedicated platform helps save time and reduces administrative work.
2. Work with the Right Experts
Event success depends on bringing together people with different areas of expertise. Having trusted professionals involved allows organizers to focus on delivering quality experiences.
3. Build Flexibility Into Every Plan
Even the best event plans evolve. Successful organizers create clear structures while leaving room for adjustments and last-minute changes.
"Making a clear plan is essential—but so is having the flexibility to adapt when things change."
Looking Ahead
Solina Sessions has already established itself as an important event for women in freeskiing and snowboarding. As the community continues to grow, the team remains focused on creating opportunities for riders to learn, connect, and progress together.
With Lyyti supporting registration, communication, and participant management, the organisers can spend less time on administration and more time delivering memorable experiences on the slopes.
Hero photo by Harri Tarvainen
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