Content marketing, the buzzword and marketing trend of the past decade, is older than one might think. The practice of gently coaxing a prospective client towards a buying decision by serving them useful and relevant content was invented long before the phrase was coined. Very, very long before.
21-Mar-2018 16:08:45 | Tiina Kilpelänaho
14-Jan-2016 13:00:00 | Linda Kullas
Even though the saying 'think outside of the box' is becoming quite a cliché, sometimes it is good to take a step back and break old habits. One rut event organisers might fall into is using the same event venue year after year. One way of breaking this habit is looking outside the event venue box and find something completely different!