The content and set-up of every event are unique. This could be one reason why so many organisations find it challenging to understand the relevance of events in their business. There can be a distinctive goal and purpose behind every event, yet sometimes the actual follow-up of these goals and purposes is left out, thus leaving the costs as the only concrete outcome.

Subject tag: Event Marketing, Event Communication, Event Management, Event ROI

What exactly comes to mind when you consider event marketing as a concept? A packed arena with international artists and big speakers, surrounded by top notch light and sound systems? If this is the case, you’re probably not alone. We can all agree that without a doubt, large-scale events are impressive and memorable. Nevertheless, that doesn’t mean that they’re the only way to success. In fact, many organisations have started to invest in events that are local and more exclusive, because there are certain risks that can be avoided and significant benefits to be gained in events of a smaller scale. Especially now when we’re bound by strict regulations and recommendations, smaller events are something every event professional should consider.

Subject tag: Event Marketing, Event Management

In many companies events are still an important part of the marketing strategy, in spite of the fact that the current situation has demanded swift decisions and flexible adjustments. It’s still hard to predict the future of events or their marketing, but certain scenarios and perspectives have come to dominate when future activities are being considered. What will be the new normal of event marketing, now that we’re slowly but surely starting to step back to everyday life? 

Subject tag: Event Marketing, Online Event, Hybrid Event

As the toolbox for marketeers is expanding rapidly, the choices regarding participant data storage become more and more important. What should be the master database for participant data? Which tools should be used for different types of event communication? This blog presents how you can make smart decisions in terms of marketing tools, by defining how your events are positioned in your customer journey. 

Subject tag: Event Marketing, Event Communication, Event Management

Most of us are accustomed to certain habits and routines in our daily tasks. This probably goes for the way we use Lyyti as well; certain events and their specific processes are a part of our routine and we don’t feel the need to do them in any other way. However, it can be good to pause and take a breather, in order to consider if there could be other ways to benefit from Lyyti. 

Subject tag: Event Marketing, Event Communication, Event Management

If you need to cancel an event, here is a short checklist of things to consider and tips how to effectively communicate the changes to your participants.

Subject tag: Event Marketing, Event Management

Content marketing, the buzzword and marketing trend of the past decade, is older than one might think. The practice of gently coaxing a prospective client towards a buying decision by serving them useful and relevant content was invented long before the phrase was coined. Very, very long before.

Subject tag: Event Marketing, Event Management

According to American Express Meetings & Events 2016 Global Meetings Forecast, continued growth is expected for the meetings industry in 2016!

Subject tag: Event Marketing, Event Management

Subject tag: Event Marketing, Event Attendance

Even though the saying 'think outside of the box' is becoming quite a cliché, sometimes it is good to take a step back and break old habits. One rut event organisers might fall into is using the same event venue year after year. One way of breaking this habit is looking outside the event venue box and find something completely different!

Subject tag: Event Marketing, Event Management