In many companies events are still an important part of the marketing strategy, in spite of the fact that the current situation has demanded swift decisions and flexible adjustments. It’s still hard to predict the future of events or their marketing, but certain scenarios and perspectives have come to dominate when future activities are being considered. What will be the new normal of event marketing, now that we’re slowly but surely starting to step back to everyday life?
Webinars and online events can never replace physical encounters, even though there are cost-effective facts and purposes that back them up. When traditional, face-to-face events are banned, it becomes a necessity to find new ways of bringing people together. The best-case scenario is that we find completely new event concepts as a result of these alternative implementations. A fast and simple alternative to a traditional encounter is to move the event online.