Microsoft Teams, Zoom and Google meet are a few of the most popular online meeting softwares. We have all grown familiar with their usage in the past months and years as we arrange more and more meetings online. Even though they are excellent in holding meetings, online meeting softwares are not fully capable of transitioning your in-person events to online and lack many critical features.
11-Aug-2020 14:24:38 | Juho Harmaa
In many companies events are still an important part of the marketing strategy, in spite of the fact that the current situation has demanded swift decisions and flexible adjustments. It’s still hard to predict the future of events or their marketing, but certain scenarios and perspectives have come to dominate when future activities are being considered. What will be the new normal of event marketing, now that we’re slowly but surely starting to step back to everyday life?
Webinars and online events can never replace physical encounters, even though there are cost-effective facts and purposes that back them up. When traditional, face-to-face events are banned, it becomes a necessity to find new ways of bringing people together. The best-case scenario is that we find completely new event concepts as a result of these alternative implementations. A fast and simple alternative to a traditional encounter is to move the event online.