The content and set-up of every event are unique. This could be one reason why so many organisations find it challenging to understand the relevance of events in their business. There can be a distinctive goal and purpose behind every event, yet sometimes the actual follow-up of these goals and purposes is left out, thus leaving the costs as the only concrete outcome.

Subject tag: Event Marketing, Event Communication, Event Management, Event ROI

As the toolbox for marketeers is expanding rapidly, the choices regarding participant data storage become more and more important. What should be the master database for participant data? Which tools should be used for different types of event communication? This blog presents how you can make smart decisions in terms of marketing tools, by defining how your events are positioned in your customer journey. 

Subject tag: Event Marketing, Event Communication, Event Management

Most of us are accustomed to certain habits and routines in our daily tasks. This probably goes for the way we use Lyyti as well; certain events and their specific processes are a part of our routine and we don’t feel the need to do them in any other way. However, it can be good to pause and take a breather, in order to consider if there could be other ways to benefit from Lyyti. 

Subject tag: Event Marketing, Event Communication, Event Management

The sole purpose of an event invitation is to get potential participants to register and show up for the event. What does a good invitation look like?

Subject tag: Event Communication, Event Management, Event Attendance

When recruiting a new team member, the main goal is obviously to find and employ someone who meets criteria and matches the rest of the team. But a recruitment process has other effects too.

Subject tag: Event Communication

Successful event communication doesn't have to be complicated. We've talked about invitations, registration pages and confirmation messages in previous blog posts. This week it's all about reminders!

Subject tag: Event Communication

The event app industry has exploded in popularity during the last couple of years and nowadays there is an app for everything! Event organisers everywhere now have the opportunity to increase event communication, attendee interaction or social media presence all with the help of apps. If you can dream it, there is an app for it!

Subject tag: Event Communication, Event Management

We have looked into how to create good invitations and appropriate registration pages in earlier posts. Today's blog post is about the confirmation message. What is it, and what's a good confirmation made of? Read on for the five most important ingredients!

Subject tag: Event Communication

We've talked about event invitations in a previous blog post, so let's have a look at registrations! The smoothest way to RSVP to an invitation, regardless of the type of event, is through a registration page.

A good registration page, or signup page, is easy to use from the registrant's point of view. From the organiser's point of view, a good registration page asks all the right questions, and the collected information ends up in a manageable format for further event communication use. Here are five pieces of advice for building your own perfect signup page!

Subject tag: Event Communication

Today, in the spirit of #ThrowBackThursday, we'll republish an old favourite. With this engaging account of an exciting new marketing technique, we'd like to wish all our readers, followers and friends a lovely holiday season!

Subject tag: Event Communication, Event Management