In many companies events are still an important part of the marketing strategy, in spite of the fact that the current situation has demanded swift decisions and flexible adjustments. It’s still hard to predict the future of events or their marketing, but certain scenarios and perspectives have come to dominate when future activities are being considered. What will be the new normal of event marketing, now that we’re slowly but surely starting to step back to everyday life?
Most of us are accustomed to certain habits and routines in our daily tasks. This probably goes for the way we use Lyyti as well; certain events and their specific processes are a part of our routine and we don’t feel the need to do them in any other way. However, it can be good to pause and take a breather, in order to consider if there could be other ways to benefit from Lyyti.