When you hear the words marketing content, you might think of a web page, an e-book, a whitepaper or a blog post. Maybe even something printed. An event isn't the first thing that comes to mind, but it's irrefutably true: events are content. There's good reason why events aren't usually associated with modern day digital content marketing: Events are famously difficult to report and measure, hence hard to manage from a data-driven standpoint and because of all this, hopelessly siloed away from the other marketing efforts and channels.
Subject tag: Event Management