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Why Event Format No Longer Matters (And What Matters Instead)
A stubborn idea still lingers in the events industry: that somewhere out there exists the one right...
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Small Events, Big Impact: Why Smaller Events Are Winning in 2026
For years, the success of an event was often measured by one number: attendance.
Customer Story - How Wärtsilä uses events to build customer relationships worldwide
Wärtsilä is a global leader in marine and energy technologies, delivering solutions that power...
Event trends report: why smaller, better-timed events win in 2026
Events are not going anywhere. But the era of “let’s just organise something” is very much over. A...
SuperOffice acquires Lyyti
Lyyti has entered an exciting new phase in its journey. The company has signed an agreement to...
Interview: Lyyti's product development in 2025
It's been a busy year for Lyyti’s product development team, with a packed roadmap and regular...
How we created Sweden’s first speaker POP UP – and what we learned along the way
A new format was born – right in the heart of Stockholm. Over five days in May 2025, we created...
Event Marketing Checklist: Your Guide to Seamless Campaigns
Event marketing can quickly get overwhelming without a clear plan. From organizing event details to...
Key Ideas for Event Marketing Automation to Enhance Efficiency
Marketing an event is a time-intensive process, often requiring you to juggle countless tasks while...